The J. Lohr Pure Paso Proprietary Red Wine is exactly what the name suggests: authentic Paso Robles winegrowing history captured in a bottle. J. Lohr Pure Paso artfully blends Cabernet Sauvignon and Petite Sirah – two J. Lohr benchmark varieties – into a unique proprietary red wine. The two varieties have long been intertwined in J. Lohr’s winegrowing history and, in particular, the Lohr family’s pioneering efforts in the Paso Robles region.
The very first J. Lohr commercial release in 1974 was a Petite Sirah. It was the search to find ideal conditions for growing Cabernet Sauvignon that led Jerry and his team to Paso Robles in the mid-1980s. More than thirty years of Family, Place, and Craft in Paso Robles have given J. Lohr a unique perspective on the region. That experience allows us to explore projects that speak directly to the appellation’s history, character, and sense of place.
J. Lohr Pure Paso is a culmination of our long history of innovation in Paso Robles. Its classic, dramatic packaging recalls Paso Robles’ frontier ethos. It is our delicious, proprietary tribute to one of the world’s great winegrowing regions – a special place that J. Lohr is proud to call home.